Project Keel
UI/UX concept work for my Industrial Design internship
During my internship, I was the lead for creating the UX wireframes for a new boat rental app concept pitch, including the design work for graphics, buttons, components and logos. The pitch was successfully handed over to the next step of production.
Brunswick acquired a new service line of boat rentals from a boating community. While exploring the user journey map in the current service offering, my team discovered various pain points that could be addressed while moving forward with an app. Our goal was to make boating more readily available to new boaters.
ROLE
Graphic designer in a team of five
Team: 3 programmers, 1 new media artist
8 week project
Graphic designer in a team of five
Team: 3 programmers, 1 new media artist
8 week project
TOOLS
2d: Adobe XD, Adobe Illustrator, Adobe InDesign, Adobe After Effects
2d: Adobe XD, Adobe Illustrator, Adobe InDesign, Adobe After Effects
Research
Boating has been widely known as an activity of the upper class, but it is more openly available than you would think. Many boat owners use their boats only a few times a year; the rest of the time is rented out. There are now numerous rental services around the world that provide boating availabilities and the training to use them.
Competitive Analysis
Stylesheet
Low Fidelity
Middle Fidelity
UI/UX
Badges for each earned safety certificate; 50 badges total
7 boating types: catamaran, houseboat, jet ski, motorboat, ribcraft, , sailboat, powerboat
8 location types: big/small lake, big/small river, intercoastal, ocean, shipping, night
Basics: crew safety and state specific license
8 location types: big/small lake, big/small river, intercoastal, ocean, shipping, night
Basics: crew safety and state specific license
Simple Icon Versions
All Screens Total 148
UI Project Proposal
Post Production Animated Graphics
Tutorial Mascot Design
Basic Tutorial of Function and Use of the App
1 - desire to or curious about the experience of boating
2 - create a profile with basic info and local pier location
3 - take photo of licenses and mark all completed training
4 - Search for boating availabilities
5 - inquiries, planning and confirmation of booking
6 - awaiting the experience
2 - create a profile with basic info and local pier location
3 - take photo of licenses and mark all completed training
4 - Search for boating availabilities
5 - inquiries, planning and confirmation of booking
6 - awaiting the experience
